So does size matter? A UiTM research

Category: Interesting

I found this research reviews by my university website that I thought it is quite interesting research that have done by the group whereas lessen the burden of those clothing manufacturers to decide whether to generalize all size according to age or according to their body type and of course it surely lead as the potential to address the urgent need for a new national sizing standard, making it easier for manufacturers to tailor for niche markets.

New research to understand the different Malaysian body types and shapes aims to address the as yet unresolved challenge faced by ready-to-wear manufacturers to produce garments that enhance the comfort and fit of a majority of the diverse population in Malaysia.

Since the birth of ready-to-wear garments (RTW), clothing fit and sizes have been studied and improvised throughout the world to enable mass production using basic patterns based on a sizing system. However, to date there has been no investigation done on sizing and fit for the clothing industry in Malaysia. One of the aims of the research, therefore, is to employ the use of anthropometric data for the development of a new sizing system aligned to specific target populations. As anthropometric data is obtained from the measurement of real bodies, a new sizing system based on that data will provide better comfort and clothing fit.

The research, carried out by lead researcher Norsaadah Zakaria, together with Associate Professor Dr. Jamil Salleh from the Faculty of Applied Sciences, Professor Dr. Mohd Nasir Taib, from the Faculty of Electrical Engineering and Associate Professor Dr. Yap Bee Wah from the Faculty of Information Technology and Quantitative Sciences, provides a comprehensive study of children’s body measurements (anthropometric data) to structure a new sizing system. It also precisely looks at the major ethnic groups in Malaysia, namely the Malays, Chinese and Indians from both urban and rural areas.

The study involved 2035 male and female children aged between 7-17 years. 51 different body dimensions using the ISO 8559-1989 body measurement standard were taken from each subject. Statistical methods using multivariate and data mining techniques were employed to produce an accurate new sizing system that can be used by the manufacturers in producing children’s wear. The researchers came up with two distinct innovations as a result: a sizing system based on Malaysian body types and a size labeling system based on two main key body dimensions as compared to the existing size label for children which is based on age factor. This innovation is significant since the variation of body dimensions found are not based on age but instead on body dimensions.

Norsaadah Zakaria adds: “Ill-fitting garments have serious implications for the manufacturer. Results from our studies will be of massive benefit to the local apparel industry as this new sizing system will be able to help clothing manufacturers produce their clothing more effectively and efficiently. In so doing, customers can identify their clothing sizes faster and experience a new level of comfort and fit. All these will inadvertently increase local apparel sales and profit.”

This research, the first of its kind to be done in the country, has the potential to address the urgent need for a new national sizing standard, making it easier for manufacturers to tailor for niche markets. Such efforts will not only put an end to frustrated shopping but also increase competition in the RTW industry.

14 Jan

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